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Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
List of contents
- 1: Introduction to business
- 2: Entrepreneurs and start-up planning
- 3: Marketing
- 4: Managing operations
- 5: Managing finance
- 6: Managing people: human resource management
- 7: Analysing the external environment of business
- 8: Strategy
- 9: Growth and international business strategies
- 10: Change, culture, and structure
- 11: Business ethics and corporate social responsibility
About the author
At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.
Summary
Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
Additional text
Informative, clear, and well explained. Foundations of Business uses relevant examples the students can relate to.
