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Taking you from the ice to the office and back, this ultimate business playbook provides valuable leadership insight and career-enhancing tactics inspired by stories from the National Hockey League.
List of contents
Acknowledgments
Foreword
Gary Bettman, NHL Commissioner
A Word from the Authors
1. It Starts at the Top
2. Why the World’s Business Leaders Use Sport to Drive Themselves
3. Why Ice Hockey Matters during Global Challenges
4. "Smart" Copycats Can Run with the Big Dogs
5. "Brand" New Offerings with Creativity
6. Innovation: How the NHL Has Thrived in This Space
7. Veterans Matter: The Case Study of Zdeno Chára
8. Market the NHL Way: Relevant to the Day
9. Women’s Professional Ice Hockey and the True Value of Inclusion
10. Conflict Management: What Can We Learn from the NHL?
11. Modern Cautionary Tales for Business: Cherry, Rhéaume, Peters, and Chicago’s Blackhawks
12. Two Birds, One Stone
Afterword
Hayley Wickenheiser
References
Index
About the author
Norm O'Reilly is dean of the Graduate School of Business at the University of Maine. He is a regular columnist for
Sports Business Journal and the lead researcher on the Canadian Sponsorship Landscape Study. He has authored or co-authored numerous books, including
Sports Business Management: Decision Making around the Globe and
20 Secrets to Success for NCAA Student-Athletes.
