The Geek Way - The innovation revolutionizing business success

With a foreword by Reid Hoffman, co-founder of LinkedIn'A handbook for disruptors' - Eric Schmidt, former CEO of GoogleWe're living in a time of amazing innovation, but we're not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business - with extraordinary results.A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts.By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the 'geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and No. 1 New York Times bestselling author of Think Again

Product details

• Authors: Andrew McAfee, McAfee Andrew
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 16.11.2023
• EAN: 9781035026180
• ISBN: 978-1-0-3502618-0
• No. of pages: 352
• Dimensions: 155 mm x 230 mm x 15 mm
• Subjects: Social sciences, law, business > Business; Disruptive Innovation, SOCIAL SCIENCE / Popular Culture, SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, BUSINESS & ECONOMICS / Motivational, 21st Century, Advice on careers & achieving success, Management: leadership & motivation, Management: leadership and motivation, Sociology: work & labour, Advice on careers and achieving success, Early 21st century c 2000 to c 2050, Sociology: work and labour, Entrepreneurship / Start-ups, communication; business; improvement; self help