Ecommerce Reimagined - Retail and Ecommerce in China

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

List of contents

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

About the author

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

Product details

• Authors: Sharon Gai
• Publisher: Springer, Berlin
• Languages: English
• Product format: Paperback / Softback
• Released: 01.04.2023
• EAN: 9789811900051
• ISBN: 978-981-1900-05-1
• No. of pages: 172
• Dimensions: 148 mm x 10 mm x 210 mm
• Illustrations: XVI, 172 p. 82 illus., 80 illus. in color.
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Advertising, marketing