Events Management

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

List of contents

Section 1: Event Context 1. An Overview of the Event Field 2. Perspectives on Events 3. The Event Planning Context 4. Event Tourism Planning 5. Sustainable Event Management Section 2: Planning 6. Strategic Event Planning 7. Conceptualising the Event 8. Event Project Management 9. Event Financial Planning 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Event Design and Production 15. Event Logistics 16. Legal Considerations in Event Planning and Management 17. Risk Management 18. Evaluation and Research

About the author

Glenn A. J. Bowdin - Principal Lecturer in Events Management, UK Centre for Events Management, School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK
Johnny Allen - Formerly Foundation Director, Australian Centre for Event Management, University of Technology, Sydney, Australia
Rob Harris - Director, Event Training Australia, Sydney, Australia
Leo Jago - Griffiths University, Brisbane, Australia
William O’Toole - International Events Development Specialist, Sydney, Australia, Event Project Management System, Sydney, Australia
Ian McDonnell - Formerly Senior Lecturer, School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia

Summary

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

Product details

• Authors: Johnny Allen, Allen Johnny, Glenn Bowdin, Glenn A. J. Bowdin, Glenn A. J. Allen Bowdin, Glenn Allen Bowdin, Bowdin Glenn A. J., Rob Harris, Leo Jago, Jago Leo, Ian McDonnell, McDonnell Ian, William O'Toole, O'Toole William
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 01.07.2023
• EAN: 9780367491888
• ISBN: 978-0-367-49188-8
• No. of pages: 812
• Series: Events Management
• Subjects: Guides > Sport > General, dictionaries, handbooks, yearbooks, history; Social sciences, law, business > Sociology > Sociological theories; SPORTS & RECREATION / Coaching / General, SOCIAL SCIENCE / Sociology / General, BUSINESS & ECONOMICS / Industries / Service, SPORTS & RECREATION / Training, Sports training & coaching, Sociology: sport & leisure, Sociology: sport and leisure, Sports training and coaching, SPORTS & RECREATION / Cultural & Social Aspects, Hospitality and service industries, Service industries