Read more
Informationen zum Autor By Stephen J. Wayne Klappentext This book equips students with a background on presidential elections and a guide to the 2024 election. It illustrates the strengths and weaknesses of our electoral democracy and offers insights on changes that have revolutionized contemporary electoral politics. Zusammenfassung This book equips students with a background on presidential elections and a guide to the 2024 election. It illustrates the strengths and weaknesses of our electoral democracy and offers insights on changes that have revolutionized contemporary electoral politics. Inhaltsverzeichnis Part One. The Electoral ArenaChapter 1. Presidential Selection: A Historical OverviewThe Creation of the Electoral CollegeThe Development of Nominating SystemsCongressional CaucusesNational Nominating ConventionsPopular Primaries and CaucusesThe Evolution of the General ElectionPartisan ElectorsCongressional DecisionsJudicial DeterminationOther Close ElectionsThe Politics of Electoral College VotingSummaryWhere on the Web?ExercisesSelected ReadingsChapter 2. Campaign FinanceThe Rising Costs of Running for PresidentThe Regulation of Campaign FinanceThe Federal Election Campaign ActThe Buckley v. Valeo DecisionThe Soft Money Loophole and Other AmendmentsThe Bipartisan Campaign Reform ActThe Court's Citizens United DecisionThe Money ExplosionCandidate RevenuesFederal FundsCampaign ExpendituresMoney and Electoral SuccessSummaryWhere on the Web?ExercisesSelected ReadingsChapter 3. The Political EnvironmentTurnoutThe Evolution of Voting in American ElectionsComparative Turnout in Other CountriesInfluences on TurnoutTurnout and DemocracyTurnout and PartisanshipThe Partisan Basis of PoliticsVoting BehaviorShifts in PartisanshipThe Social Basis of PoliticsThe New Deal RealignmentEvolving Political Coalitions: 1950-70Electoral Coalitions: The Last Forty YearsSummaryWhere on the Web?ExercisesSelected ReadingsPart Two. The NominationChapter 4. Party Rules and Their ImpactReforming the Nomination Process: Democrats Take the InitiativeFixing the CalendarImproving RepresentationEmpowering the LeadershipRepublican ReformsLegality of Party RulesThe Impact of the Rule ChangesTurnoutRepresentationParty Organization and LeadershipWinners and LosersSummaryWhere on the Web?ExercisesSelected ReadingsChapter 5. Campaigning for the NominationBasic Strategic GuidelinesPlan Far AheadConcentrate Efforts in the Early ContestsRaise and Spend Big BucksGain Media AttentionDevelop an OrganizationMonitor Public OpinionDesign and Target a Distinctive Image and MessageMake Effective Use of Communication TechnologiesCoordinating Strategy with Candidacy StatusCampaigning as Front-RunnerCampaigning as a Non-Front-RunnerCampaigning as a Pulpit CandidateSummaryWhere on the Web?ExercisesSelected ReadingsChapter 6. The Post-Primary CampaignThe Noncompetitive Preconvention PhaseHealing Partisan DiscordRepositioning and Reprioritizing the IssuesRepairing Leadership ImagesGaining the Stature of an IncumbentPicking the Vice Presidential NomineePlanning for the ConventionConvention Controversies in Historical PerspectiveContemporary Conventions: Composition, Content, Communications, and ImpactOratoryThemesPlatformNews Media CoverageAssessing the Conventions' Impact on the ElectorateCharacteristics of the NomineesSummaryWhere on the Web?ExercisesSelected ReadingsPart Three. The General Election CampaignChapter 7. Strategy, Tactics, and OperationsThe Evolution of Presidential CampaignsFrom Porch to TrainFrom Rally to Radio and TelevisionFrom Art to Science: The Digital RevolutionStrategic PlanningPartisanshipSalient IssuesLeadership ImageryDealing with IncumbencyBuilding a Winning Electoral College CoalitionStrategic ExecutionOrganizationThe Public DimensionField OfficesData AnalysisSummaryWhere on the Web?ExercisesSelected ReadingsChapter 8. Media PoliticsThe Mass Media and Electoral Politics: An OverviewPrint MediaTelevisionThe...
About the author
By Stephen J. Wayne
