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Informationen zum Autor Lesser, William H Klappentext Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing red meats. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market. All persons connected to the marketing of meat and livestock?undergraduate students in North America, foreign students interested in exporting meat to the U. S., and most segments of the livestock sector, including supply and processing firms and retailers?will benefit from this important book. Zusammenfassung This text introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. It shows how the market functions as a whole to promote better skills and strategies for the marketing of red meats. Inhaltsverzeichnis ContentsPart I: Background Material Introduction , Economic Concepts , Part II: Economics of the Demand and Supply for Red Meats , Historical Overview , World Livestock and Meat Production , Trade in Livestock and Meat Products , World Consumption of Red Meats , Prices , Livestock Cycles , Part III: Understanding Livestock Marketing , Functionaries in the System , Market News--Sources and Ideas , Regulation of Livestock Marketing , Grades and Grading , Marketing Alternatives , Controlling Price Risk Through Futures Markets , Part IV: Understanding Meat Marketing , Meat Packing , Processing and Distribution , Retailing , Away-From-Home Consumption , A View to the Future , Indexes,
