Publishing Romance Fiction in the Philippines

The romance publishing landscape in the Philippines is vast and complex, characterised by entangled industrial players, diverse kinds of texts, and siloed audiences. This Element maps the large, multilayered, and highly productive sector of the Filipino publishing industry. It explores the distinct genre histories of romance fiction in this territory and the social, political and technological contexts that have shaped its development. It also examines the close connections between romance publishing and other media sectors alongside unique reception practices. It takes as a central case study the Filipino romance self-publishing collective #RomanceClass, analysing how they navigate this complex local landscape as well as the broader international marketplace. The majority of scholarship on romance fiction exclusively focuses on the Anglo-American industry. By focusing here on the Philippines, the authors hope to disrupt this phenomenon, and to contribute to a more decentred, rhizomatic approach to understanding this genre world.

List of contents

Introduction; 1. The Filipino Romance Publishing Industry; 2. Filipino Romance Texts: From Tagalog Pocketbooks to #RomanceClass; 3. Collectivity and Care: The Case of #RomanceClass Sociality; Conclusion: Decentralising Romance Fiction.

Summary

The romance publishing landscape in the Philippines is vast and complex, characterised by entangled industrial players, diverse kinds of texts, and siloed audiences. This Element maps the large, multilayered, and highly productive sector of the Filipino publishing industry.

Product details

• Authors: Jodi McAlister, Jodi (Deakin University Mcalister, Claire Parnell, Andrea Anne Trinidad
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2023
• EAN: 9781009096430
• ISBN: 978-1-0-0909643-0
• No. of pages: 75
• Series: Elements in Publishing and Book Culture
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; Social sciences, law, business > Media, communication > Journalism; Philippines, Literary studies: fiction, novelists & prose writers, Literary studies: fiction, novelists and prose writers, Publishing industry & book trade, Publishing and book trade, Tagalog (Filipino)