The Guide to Earned Media - How to Use PR Strategies to Enhance Your Brand

Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.

List of contents

Chapter - 00: Introduction; Chapter - 01: PR and successful branding; Chapter - 02: The three spheres of influence; Chapter - 03: The origin story; Chapter - 04: Setting goals; Chapter - 05: The brand's elevator pitch; Chapter - 06: Thought leadership; Chapter - 07: Pitching to print media; Chapter - 08: Pitching to broadcast media; Chapter - 09: The expert approach; Chapter - 10: Conclusion

About the author

Annie Pace Scranton is the founder and President of Pace Public Relations, a global PR firm based in New York City. Clients have included Away, Inc., Fast Company, the Global CMO Growth Council and NewsNation. Scranton is dedicated to helping PR professionals earn meaningful placement for their companies. She regularly presents on PR at industry events, including Digital Summit, Silicon Slopes, INBOUND and New York Advertising Week. She is an adjunct professor at New York University (NYU).

Scranton recently served on the Board of Directors for the Smith College Club of New York City, and she is a member of New York Women in Communications, The Step Up Network, Ellevate and Ladies who Launch. Having arranged bookings for networks including CNN, Fox News, CNBC, MSNBC and ABC early into her career, she is an expert on obtaining earned media.

Product details

• Authors: Annie Pace Scranton
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.08.2023
• EAN: 9781398611078
• ISBN: 978-1-3986-1107-8
• No. of pages: 184
• Dimensions: 164 mm x 242 mm x 20 mm
• Weight: 495 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, Sales & marketing management, Sales and marketing management