Understanding Korean Webtoon Culture - Transmedia Storytelling, Digital Platforms, and Genres

The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

About the author

Dal Yong Jin is Distinguished SFU Professor at the School of Communications at Simon Fraser University.

Summary

The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

Product details

• Authors: Dal Yong Jin, Jin Dal Yong
• Publisher: Harvard University Press
• Languages: English
• Product format: Hardback
• Released: 15.11.2022
• EAN: 9780674291317
• ISBN: 978-0-674-29131-7
• No. of pages: 252
• Series: Harvard East Asian Monographs
• Subjects: Fiction > Comic, cartoon, humour, satire; Humanities, art, music > Art > Miscellaneous; Media Studies, Popular Culture, SOCIAL SCIENCE / Popular Culture, SOCIAL SCIENCE / Media Studies, ART / Digital, Electronic, holographic & video art, Graphic Novels: Manga, Digital, video and new media arts, Manga and East Asian style / tradition comic books, COMICS & GRAPHIC NOVELS / East Asian Style / Manga / General