Read more
Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications play in creating social media messaging campaigns designed to engage in digital activism.
As social activism and engagement continue to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today's social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action.
The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level.
List of contents
Part 1: Repression 1. Historical Roots and Modern Movements: A Framework for Activism 2. A Refusal to Accept: Oppression Around the World 3. Controlling, Constraining, or Preventing Protest: Social Movement Interference in the Digital Age Part 2: Resistance 4. Building Momentum: Creating Change 5. Early Digital Social Movements: Events, Protests, Moments 6. Advocacy & Action: Persuasive Strategies for Digital Activism & Influence Part 3: Rebellion 7. Amplified Effort: Networked Social Change, Use, Participation, Algorithms 8. Any Time, Any Cause, Anywhere: Hyperlocal Protests Secure Global Support & The Case of #EndSars 9. Leaderless Rebellions: An Analysis of Digital Feminist Anti-Violence Activism Part 4: Reform 10. Grounded in Community: Sustainability And Collective Actions 11. Does online activism impact offline impact? A cultural examination of slacktivism, ‘popcorn activism,’ power, and fragility 12. Reclaiming Wholeness: The Future & Hope of Digital & Social Activism
About the author
Adrienne A. Wallace is Associate Professor of Advertising and Public Relations in the School of Communications at Grand Valley State University, USA.
Regina Luttrell is an Associate Professor of Public Relations and the Senior Associate in the S.I. Newhouse School of Public Communications at Syracuse University, USA.
Summary
Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism.
