The GANNI Playbook - How to Get Started Creating a Responsible Business

GANNI, the ruthlessly honest Scandinavian fashion brand, is driven by a mission to demonstrate the principles of responsible business, where greater purpose co-exists with financial ambitions.
In The GANNI Playbook, co-founder Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom (although he''d never say that about their journey), while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.
In an engaging conversation with esteemed industry writer Brooke Roberts-Islam, Reffstrup delves into the reality of fashion''s carbon emissions and the accompanying sense of guilt associated with growth, openly discussing both triumphs and failures, while honestly acknowledging the trade-offs that come with the journey.
The GANNI Playbook is the ultimate hands-on guide to managing a decisive, direct and unapologetic brand.<>

Product details

• Authors: Nicolaj Reffstrup, Brooke Roberts-Islam
• Publisher: Penguin Books Uk
• Languages: English
• Product format: Hardback
• Released: 30.11.2023
• EAN: 9780241656556
• ISBN: 978-0-241-65655-6
• Dimensions: 141 mm x 222 mm x 20 mm
• Subjects: Fiction > Comic, cartoon, humour, satire > Humour, satire, satirical comedy; Guides > Law, job, finance; Sustainability, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Green Business, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, Business innovation, business strategy, Business ethics and social responsibility, Management and management techniques, Business and the environment; ‘green’ approaches to business, Fashion and beauty industries, economics; design; marketing; culture; business books