School Commercialism - From Democratic Ideal to Market Commodity

Informationen zum Autor Alex Molnar is the founder of the Commercialism in Education Research Unit, the only research unit in the world dedicated exclusively to school commercialism . An expert on market-oriented school reforms such as private school vouchers, for-profit schools, and charter schools, he is author of four books and professor and director of the Education Policy Studies Laboratory at Arizona State University. Klappentext First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company. Zusammenfassung Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation. Inhaltsverzeichnis Series Editor's Introduction1. Every Child a Consumer2. The Sky's the Limit: Trends in Schoolhouse Marketing since 19903. Let Them Eat Hamburgers: Using Schools to Promote Illness4. Controlling the Masses or Liberating Them? Edward Bernays and John Dewey Considered5. Whittle or Virtually Nothing: The Emergence of Edison Schools and Knowledge Universe6. Futures Trading: Buying and Selling Education in the Global Marketplace

Product details

• Authors: Alex Molnar, Molnar Alex
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 23.06.2005
• EAN: 9780415951326
• ISBN: 978-0-415-95132-6
• No. of pages: 192
• Series: Positions: Education, Politics; Positions: Education, Politics, and Culture; Positions: Education, Politics, and Culture
• Subjects: Humanities, art, music > Education > Education system; Social sciences, law, business > Business > Miscellaneous; SOCIAL SCIENCE / Sociology / General, SOCIAL SCIENCE / Anthropology / General, Teaching skills and techniques, Sociology & anthropology, Sociology and anthropology, EDUCATION / Teaching / Methods & Strategies