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Informationen zum Autor Kaynak, Erdener; Lee, Jung-Hee; Dawson, John Zusammenfassung Examines the strategies of Western retailers entering into Asian markets, and provides specific case examples showing why some companies have failed in Asia - as well as factors that helped others succeed. This book is designed for international marketing students, retail researchers, business managers, and policymakers. Inhaltsverzeichnis Introduction: International Retailing in Asia (John Dawson and Jung-Hee Lee) Fairness and Relationship Quality Perceived by Local Suppliers: In Search of Critical Success Factors for International Retailers (SeongMu Suh) Some Reasons Why Foreign Retailers Have Difficulties in Succeeding in the Japanese Market (Yoshinobu Sato) The Paradox of Competition in the World of Volatility: An Analysis of the Drivers in the Middle Market of International Fashion Retailing (Nobukazu J Azuma) New Cultures, New Strategies, New Formats and New Relationships in European Retailing: SomAvailable Spring 2005.e Implications for Asia (John Dawson) Expansion of Japanese Retailers Overseas (Roy Larke) The Effects of Liberalization in Retail Markets on Economy and Retail Industry in Korea (Jung-Hee Lee and Sang-Chul Choi) The Strategic Importance of Retail Investment in Asia and Its Implications for the Metro Group in Asia (Verena Schmekel) How Does the Global Retailer Localize Its Format?: The Case of Toys R Us and Carrefour in Japan (Jungyim Baek) The Linkage of Trades in Terms of Wholesale Business Formats in Japanese Distribution Systems (Junji Nishimura) The Characteristics of the New Retail Competition in Asia and the Research Agenda (Masao Mukoyama) Index Reference Notes Included
