International Business Case Studies - For the Multicultural Marketplace

Informationen zum Autor Robert T. Moran, David O. Braaten, John E. Walsh Klappentext Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections! this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others. Zusammenfassung Presents real-life examples of the strategies and tactics used by some of the world's successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this book features more than 30 case studies that span critical issues of international business-globalization; negotiation; and others. Inhaltsverzeichnis Preface; Foreword; Global Strategic Alliances; Globalization; International Business Negotiations; International Marketing;International Management; Managing a Culturally Diverse Workforce; International Service Excellence;

Product details

• Authors: David O. Braaten, David O. Braaten Ph.D., Robert T. Moran, Robert T. Braaten Moran, D.B.A. Walsh, John E. Walsh, John Walsh D. B. A., John Walsh D.B.A.
• Assisted by: David O. Braaten (Editor), Robert T. Moran (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Paperback / Softback
• Released: 13.05.1994
• EAN: 9780884151937
• ISBN: 978-0-88415-193-7
• No. of pages: 436
• Series: Managing Cultural Differences; Managing Cultural Differences
• Subjects: Social sciences, law, business > Business > International economy; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / International / General, International business, Organizational theory & behaviour, Organizational theory and behaviour