Destinations - Songs for Place and Tourism Management

This work integrates songwriting and academic research to explore the current challenges in managing (tourism) places.

About the author

Massimo Giovanardi is an expert in place branding, a management philosophy for re-imagining cities, regions and tourism places. He works as an Associate Professor at the University of Bologna and he is active as a singer, guitarist and composer.

Product details

• Authors: Massimo Giovanardi
• Publisher: Mimesis
• Languages: English
• Product format: Paperback / Softback
• Released: 01.03.2023
• EAN: 9788857593203
• ISBN: 978-88-575-9320-3
• No. of pages: 204
• Subjects: Humanities, art, music > Music > General, dictionaries; Social sciences, law, business > Business > Individual industrial sectors, branches