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Zusatztext I use this book on my 2nd year ‘New Venture Creation’ module at UCL. The book chapters are organised consistently around each of the three stages to create a new business. Furthermore, each chapter includes real life case studies. This helps students apply theory to practice. A highly recommended resource. Informationen zum Autor Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK. Vorwort Centred around the author's New Venture Creation framework, this engaging textbook guides students through the process of launching and developing a start-up. The book provides advice from successful entrepreneurs, real-life case studies and a digital workbook to record thoughts and develop business ideas. Zusammenfassung Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook , which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book.This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight. Inhaltsverzeichnis PHASE 1: RESEARCHIntroduction to the New Venture Creation FrameworkEntrepreneurship1. What you bring to entrepreneurshipBusiness idea2. Finding your business ideaIndustry and markets3. Understanding your market and industryScreening process4. Screening your business ideaPHASE 2: BUSINESS MODEL DEVELOPMENTMarket segments and value propositions5. Building your business model6. Crafting and branding your value propositionMarketing plan7. Developing your marketing mix8. Sales and marketing communications9. Scalability and growthOperations plan10. Setting the legal foundations11. Developing your operations planResources12. Recruiting and managing your team13. Financial resourcesFinancial plan14. Preparing, validating and using your financial planPHASE 3: LAUNCH15. Preparing, validating and using your business plan...
