Read more
Zusatztext A readable but rigorous discussion of the serious study of fashion. Informationen zum Autor Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress , (2nd edition, 2020, Bloomsbury Visual Arts). Klappentext This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.Two two new chapters have been added for this third edition, covering 'The Diversification and Changing Landscapes of Fashion Systems' and 'Ecological and Social Sustainability in Fashion' respectively. There's also more on:- the metaverse as the latest fashion system- the de-Westernization of fashion- postmodern discourse on fashion's relationship to race, gender and class- social media as consumption, production, evaluation, and marketing- fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion WeekThere's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies. Vorwort A clear, concise introduction to the role of sociology in fashion studies, tracing the systems, theories and theorists that define the fashion industry's past, present, and possible futures. Zusammenfassung This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.Two two new chapters have been added for this third edition, covering ‘The Diversification and Changing Landscapes of Fashion Systems’ and ‘Ecological and Social Sustainability in Fashion’ respectively. There's also more on:- the metaverse as the latest fashion system- the de-Westernization of fashion- postmodern discourse on fashion's relationship to race, gender and class- social media as consumption, production, evaluation, and marketing- fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion WeekThere's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies. Inhaltsverzeichnis Preface to the Third Edition 1. Introduction Etymology of Fashion Fashion as a Concept and a Phenomenon Proponents and Opponents of Fashion Studies of Fashion in Social Science Outline of the Book Guide to Further Reading 2. Sociological Discourse and Empirical Studies of Fashion Classical Sociological Discourse of Fashion Fashion, Modernity, and Social Mobility The Origin of the Fashion Phenomenon Sociological Studies of Fashion since the Mid-twentieth Century Fashion and the Sociology of Culture Fashion as a Manufactured Cultural Symbol Youth Subcultures in Fashion Research Gender and Race in Modern and Postmodern Fashion Discou...