Read more
Informationen zum Autor Peter J. Hager and H. J. Scheiber are the authors of Managing Global Communication in Science and Technology, published by Wiley. Klappentext Eine Sammlung von 15, in 5 'Foren' eingeteilten Essays zum Management des dynamischen Wachstums des internationalen (und interkulturellen) Austauschs in den naturwissenschaftlichen und technischen Disziplinen. Von vielen verschiedenen Blickwinkeln aus befassen sich die Autoren mit Produktion, Management und ethischen Aspekten der Konzeption, des Schreibens und der Produktion internationaler Dokumente. (11/99) Zusammenfassung In compiling articles from 18 professionals in the field of science and technical communication, this collection updates readers on the evolving theory, teaching, and practice within the field. A framework is provided on the direction in which practitioners and academicians can focus their research or application. Inhaltsverzeichnis MANAGING DOCUMENT DESIGN AND DEVELOPMENT ON THE GLOBAL LEVEL. "Technical Communicators and their Contribution to the Systems Development Process" (J. Fisher). "Global Graphics: Effectively Managing Visual Rhetoric for International Audiences" (P. Hager). "The Impact of International Standards on Technical Communication" (R. Robinson). MANAGING CROSS-CULTURAL COLLABORATION AND COMMUNICATIONS. "A Participatory Approach to Communication for Developing Countries" (D. Andrews). "Technology as a Communication Nexus: Transparent Aid or Technical Hinderance" (C. Ciborra & H. Scheiber). "Creating Effective Global Teams" (D. Hanson). "Document Design in the Information Age: A Consideration of Hypertext for International Technical Communication" (J. Inman). "Lessons on Efficiency from the Field of Computing" (T. Orr). MANAGING STYLE ON THE INTERNATIONAL LEVEL: TECHNICAL TRANSLATIONS, READABILITY AND USABILITY. "The Influence of Linguistic Patterns on the Transfer of Strategic Information: A Diachronic Study of the Rhetoric of Patent Applications in the U.S." (M. Frobert-Adamo). "Improving Cost-Effectiveness in the Documentation Development Process through Integrated Translation" (K. Spalink). GLOBAL TRAINING FOR SCIENTIFIC AND TECHNICAL COMMUNICATORS. "The Message Sent vs. The Message Received: Implications for Designing Training Materials for Central and Eastern Europeans" (V. Mikelonis). "Café, the ou late?: Teaching Technical Communicators to Manage Translation and Localization" (B. Maylath & E. Thrush). "Preparing Technical Communicators for International Publishing: The Need for Industry-Education Cooperatives" (B. Speck). ISSUES OF ETHICS IN INTERNATIONAL SCIENTIFIC AND TECHNICAL COMMUNICATION. "All Work, No Play, and No Education: The American Apparel Industry's Responses to the Problems of International Child Labor" (G. Kennedy). "Managing Ecologically Responsible Publications in the 'Green' Global Village" (H. Shirk). "Technical Communication in a Multicultural World: How to Make It an Asset in Managing International Businesses, Lessons from Europe and Asia for the 21st Century" (J. Ulijn & R. Kumar). Author Profiles....
