Understanding consumer behavior

For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.

About the author

É professor universitário e consultor em vários organismos públicos e privados com uma longa experiência e especialização na organização de empresas e na actualização estratégica, acompanhando projectos e empresas de tunisinos e estrangeiros.

Product details

• Authors: Mohamed Kadhem Kilani
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 10.02.2023
• EAN: 9786204440736
• ISBN: 9786204440736
• No. of pages: 172
• Subject: Social sciences, law, business > Business > Advertising, marketing