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"In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising"--
About the author
Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL.
Summary
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.
Learn how to:
- Use other people’s money to grow your business
- Evaluate your existing businesses for franchisability
- Identify the advantages and disadvantages of franchising
- Develop a business plan for “growth on steroids”
- Evaluate legal risk, obtain necessary documents, and protect intellectual property
- Control quality better than in corporate operations
- Create marketing plans and tools to attract franchises
- Sell franchises to the right candidates while avoiding potential problems
- Help your franchisees establish their franchise businesses
- Cultivate the franchisee-franchisor relationship
- Prepare your franchise business for an ultimate sale when it is time to exit
Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Foreword
- Advertising in Entrepreneur print and digital magazine (3MM readers/month)
- Email campaign to minimum 420K Entrepreneur subscribers
- Banner ads on Entrepreneur.com (audience of 14MM unique visitors/month)
- Book cover and text links within related articles and channels on Entrepreneur.com
- Content campaigns shared via Entrepreneur’s social networks (14MM+ engaged)
- Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
