Why a digital presence for companies?

The digital presence on the Internet and more precisely on social networks allows companies to use marketing techniques and also proposes a new approach and new ideas turned towards the 2.0 consumers in the constant problematic of answering at best their needs as e-consumers. These sources of communication allow to enhance the e-branding and the notoriety of the company, which will typically impact its electronic reputation.

About the author

Nassima Bouri é professora doutorada na Faculdade de Economia, Ciências de Gestão, Ciências Comerciais, Ciências Financeiras e Contabilidade da Universidade de Oran 2 Mohamed Ben Ahmed (Argélia). É também professora e investigadora na École Supérieure d'Économie d'Oran.

Product details

• Authors: Nassima Bouri
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 02.02.2023
• EAN: 9786205661765
• ISBN: 9786205661765
• No. of pages: 52
• Subject: Social sciences, law, business > Business > Advertising, marketing