Social Media and Genre Studies - An Investigation of Facebook and Twitter Higher Education Web Pages

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.

List of contents

Table of Contents
Acknowledgments
Chapter 1: Introduction: Definition of Genre
Chapter 2: Investigating Institutional Social Media Sites as a Genre
Chapter 3: Three Characteristics of Genre and Research Design
Chapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education
Chapter 5: Form of Facebook and Twitter Web Pages in Higher Education
Chapter 6: Functionality of Facebook and Twitter: Higher Education Staff and Administration
Chapter 7: Conclusion: Facebook and Twitter as Genres
Appendix
References
About the Author

About the author

By Thomas Kenny

Summary

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education’s institutional web pages on these platforms through a combination of content analysis and interviews.

Product details

• Authors: Thomas Kenny, Kenny Thomas
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 01.05.2023
• EAN: 9781666907353
• ISBN: 978-1-66690-735-3
• No. of pages: 214
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Digital lifestyle, Communication Studies, Media studies: internet, digital media and society, News media and journalism, Higher & further education, tertiary education, Media studies: Journalism, Higher education, tertiary education, EDUCATION / Schools / Levels / Higher