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The ultimate guide to real estate prospecting for both rookies and veterans
In Real Estate Prospecting: Create a Million-Dollar Life Through Relationships, Online Leads, Technology, and Social Media, founder, consultant, and real estate team leader Tristan Ahumada delivers a comprehensive discussion of the resources and strategies available to rookie and experienced agents who wish to succeed at the highest levels of the industry. In the book, you'll explore techniques used by leading agents to become the best brokers, agents, and team leaders they can be. From developing a championship mindset to setting up an unbeatable sales system, the author also explains how to:
* Create and take advantage of a powerful real estate lead database
* Use live, virtual, and hybrid connections to round out your strategy
* Network with precision and efficiency to make the most of your time and energy
An essential and exciting new resource from one of the masters of the real estate industry, Real Estate Prospecting is a hands-on demonstration of the tactics, strategies, and tools you need to master to become the best agent, sales leader, or broker in your region.
List of contents
Acknowledgments ix
Part I The Fundamentals 1
1 Attract More Business 3
2 Environment and Finding Your Strength 7
3 Your Routine Matters 13
Part II Show Me the Money 27
4 The Bowtie 29
5 The HOP Method 33
6 Online Lead Generation 41
7 Social Media 59
8 Your Database 75
9 Farming 83
10 Client Events 107
11 Open Houses 119
12 Door Knocking 129
13 Cold-Calling 141
14 Networking 165
Part III Conclusion 173
15 Your Priorities 175
16 The Process 181
17 Building Your Virtual Staff 189
18 Building a Real Estate Team 199
19 The Future of Real Estate 219
Index 225
About the author
TRISTAN AHUMADA is the CEO of Lab Coat Agents and A Brilliant Tribe, as well as the Chief Marketing Officer at
Success magazine. He is a successful real estate team leader, a consultant to several Fortune 500 businesses, and a member of numerous corporate boards.
