Targeting Senior Voters - Campaign Outreach to Elders and Others With Special Needs

Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.

List of contents

Chapter 1 Seniors: America's Most Consistent Voters Chapter 2 The Graying Behemoth Chapter 3 Identifying and Surveying Senior Voters Chapter 4 Campaigning to Seniors: Going after Votes Chapter 5 Helping Seniors Register and Vote: New Forms of Outreach, Accommodation, and Protection Chapter 6 Crafting the Message: Issues Affecting Seniors Chapter 7 Targeting Seniors in the 21st Century: A Review of Some Basic Dos and Don'ts

About the author

By Susan A. MacManus

Summary

Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.

Product details

• Authors: Susan Macmanus, Susan A MacManus, Susan A. MacManus
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 09.10.2000
• EAN: 9780742501126
• ISBN: 978-0-7425-0112-6
• No. of pages: 256
• Subjects: Social sciences, law, business > Political science > Political science and political education; USA, United States of America, USA, Elections & referenda, Elections and referenda / suffrage, Campaigns and Elections