Read more
Klappentext This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: 'how do we study consumers?' and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour. Zusammenfassung Contains classic and contemporary writings! including the most widely cited and influential papers that examine consumer behavior as a field of study. This book addresses the question: "how do we study consumers?" and provides the theoretical and historical context for the debates about consumer behavior. Inhaltsverzeichnis VOLUME ONE: CONSUMER BEHAVIOUR AS A FIELD OF STUDY Comparing Journal of Consumer Psychology and Journal of Consumer Research - Anat Alon, Maureen Morrin and Nada Nasr Bechwati On Method in Consumer Research - Paul F Anderson A Critical Relativist Perspective Hermeneutics and Consumer Research - Stephen J Arnold and Eileen Fischer Feminist Thought - J Bristor and E Fischer Implications for Consumer Research What Consumer Research Is - B J Calder and A M Tybout Consumption - Colin Campbell The New Wave of Research in the Humanities and Social Sciences Hedonic Consumption - Elizabeth Hirschman and Morris B Holbrook Emerging Concepts, Methods and Propositions Alternative Ways of Seeking Knowledge in Customer Research - L A Hudson and J Ozanne Positivist and Paradigm Dominance in Consumer Research - Shelby Hunt Towards a Critical Pluralism and Rapprochement Interpreting Consumer Mythology - J Sidney Levy A Structural Approach to Consumer Behavior Roots of Marketing and Consumer Research at the University of Chicago - J Sidney Levy Consumer Research and Semiotics - David Glen Mick Exploring the Morphology of Signs, Symbols and Significance Philosophical Tension in Consumer Inquiry - J Paul Peter Consumer Research - Itamar Simonson et al In Search of Identity Putting Experience Back into Consumer Research - Craig J Thompson, William Locander and Howard R Pollio The Philosophy and Method of Existential Phenomenology Beyond Consumerism - Frank Trentmann New Historical Perspectives on Consumption Discovery-Orientated Consumer Research - William Wells Consumer and Consumption - Sharon Zukin and Jennifer Smith Maguire VOLUME TWO: CONSUMER DECISION-MAKING Constructive Consumer Choice Processes - J R Bettman, M F Luce and J W Payne Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and Behaviour - J M Feldman and J R Lynch Rediscovering Satisfaction - S Fournier and D Mick Product Experience is Seductive - Stephen J Hoch Managing What Consumers Learn from Experience - Stephen J Hoch and John Deighton Preconscious Processing Effects - C Janiszewski The Independence of Attitude Formation and Conscious Thought Order of Entry Effects on Consumer Memory and Judgment - Frank R Kardes and Gurumurthy Kalyanaram An Information Integration Perspective Choosing to Avoid - Mary Frances Luce Coping with Negatively Emotion-Laden Consumer Decisions The Effect of New Product Features on Brand Choice - Stephen M Nowlis and Itamar Simonson Whence Consumer Loyalty? - Richard L Oliver Consumer Learning and Brand Equity - Stijn M J van Osselaer and J W Alba Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer Judgements - Mita Sujan VOLUME THREE: CONSUMER SOCIALIZATION: CHILDHOOD, CHILDREN AND FAMILIES Dealing with Children's Advertising - Gerry M Armstrong and Merrie Brucks P...
