Marketing Research - 10th Edition

Klappentext Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence! strategy! theory! and application. It shows the relevance of marketing intelligence! the power of the Internet in marketing research applications! and more. Zusammenfassung Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence! strategy! theory! and application. It shows the relevance of marketing intelligence! the power of the Internet in marketing research applications! and more.

Product details

• Authors: David A. Aaker, David A./ Kumar Aaker, George S. Day, V. Kumar, Leone
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.12.2009
• EAN: 9780470317259
• ISBN: 978-0-470-31725-9
• No. of pages: 816
• Subject: Social sciences, law, business > Business