Nature and Origins of Mass Opinion

List of contents

List of tables and figures; Preface; 1. Introduction: the fragmented state of opinion research; 2. Information, predispositions, and opinion; 3. How citizens acquire information and convert it into public opinion; 4. Coming to terms with response instability; 5. Making it up as you go along; 6. The mainstream and polarization effects; 7. Basic processes of 'attitude change'; 8. Tests of the one-message model; 9. Two-sided information flows; 10. Information flow and electoral choice; 11. Evaluating the model and looking toward future research; 12. Epilogue: the question of elite domination of public opinion; Measures appendix; References; Index.

Summary

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences.

Product details

• Authors: John Zaller, John R. Zaller
• Assisted by: Dennis Chong (Editor), James H. Kuklinski (Editor)
• Publisher: Cambridge University Press Academic
• Languages: English
• Product format: Hardback
• Released: 28.08.1992
• EAN: 9780521404495
• ISBN: 978-0-521-40449-5
• No. of pages: 384
• Series: Cambridge Studies in Public Op
• Subjects: Education and learning > Teaching preparation > Vocational needs; Non-fiction book > Politics, society, business > Politics