Fr. 139.00

T. B. Cornwell, T. B. Jahn Cornwell, Steffan Jahn, Steffen Jahn

Concise Introduction to Sport Marketing

English · Hardback

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Description

Summary

This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experience and shared brand equity.

Product details

Authors	T. B. Cornwell, T. B. Jahn Cornwell, Steffan Jahn, Steffen Jahn
Publisher	Elgar, Edward

Languages	English
Product format	Hardback
Released	28.08.2023

EAN	9781802208405
ISBN	978-1-80220-840-5
No. of pages	206
Series	Elgar Concise Introductions
Subject	Social sciences, law, business > Business > Advertising, marketing

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