Strategic Political Communication - Rethinking Social Influence, Persuasion, and Propaganda

Informationen zum Autor Karen Johnson-Cartee is professor of advertising! public relations! and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication! film! and communication studies at the University of Alabama. Klappentext To become a successful political communicator (and a savvy political consumer)! it is essential to know the elements of social influence! what works! and why. This text provides an introduction to persuasion! social influence! and propoganda. Zusammenfassung To become a successful political communicator (and a savvy political consumer)! it is essential to know the elements of social influence! what works! and why. This text provides an introduction to persuasion! social influence! and propoganda.

Product details

• Authors: Gary A. Copeland, Karen S. Johnson-Cartee, Karen S. Copeland Johnson-Cartee, Johnson-Cartee Karen S
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 14.10.2003
• EAN: 9780742528819
• ISBN: 978-0-7425-2881-9
• No. of pages: 248
• Series: Communication, Media, and Politics; Communication, Media, and Poli; Communication, Media, and Politics
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Media, communication > Media science