Gender and Candidate Communication - Videostyle, Webstyle, Newstyle

Informationen zum Autor Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid Klappentext First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company. Zusammenfassung This title digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes. Inhaltsverzeichnis Part I: Women, Communication, and Politics 1: Women, Communication, and Politics: An Introduction 2: VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis Part II: Campaign Advertising: Gendered Messages, Gendered Reactions 3: VideoStyle: Communication Messages through Campaign Advertising 4: The Interaction of Electoral Status, Political Party, and VideoStyle 5: Case Study: Videostyles in the 2002 Kansas Governor's Race 6: Voter Reactions to Candidate VideoStyle Part III: Candidate Web Sites: Gendered Messages, Reactions, and Applications 7: WebStyle: Communication Messages through Candidate Web Sites 8: Case Study: WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race 9: Voter Reactions to Candidate WebStyle Part IV: Media Coverage of Candidates: Gendered Messages, Gendered Reactions 10: NewsStyle: Media Coverage of Candidate Presentation 11: Case Study: NewsStyles in the 2000 New York U.S. Senate Campaign 12: Gendered Reactions to Media Coverage Part V: Gender and Political Communication in Future Campaigns 13: Gendered Political Campaign Communication: Implications for the Future Notes

Product details

• Authors: Diane Bystrom, Dianne G. Bystrom, Dianne G. Robertson Bystrom
• Assisted by: Mary Christine Banwart (Editor), Dianne G. Bystrom (Editor), Bystrom Dianne G. (Editor), Lynda Lee Kaid (Editor), Terry Robertson (Editor)
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 29.08.2004
• EAN: 9780415946827
• ISBN: 978-0-415-94682-7
• No. of pages: 256
• Series: Gender Politics--Global Issues; Gender Politics--Global Issues
• Subjects: Social sciences, law, business > Political science > Political science and political education; Media Studies, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Process / Political Parties, Social & political philosophy, social and political philosophy, Communication Studies, Political campaigning & advertising, Gender studies, gender groups, Political campaigning and advertising, Elections & referenda, Elections and referenda / suffrage