Read more
The ABCs of the Automotive Industry introduces readers young and old to some of history's most iconic (and sometimes) forgotten cars, from Azzurra to Zagato. Focusing on a logo, emblem, or hood ornament design for each letter of the alphabet, author and designer Carlos Segura details the unique history of each company.
The ABCs of the Automotive Industry is sure to delight both current and future car-lovers and automotive enthusiasts.
List of contents
A is for Azzurra; B is for Bentley; C is for Cruise; D is for Daihatsu; E is for Elizalde; F is for Farman; G is for Gilco; H is for Horch; I is for I by BMW; J is for Jensen; K is for Kaiser-Frazer; L is for Leon Laisne; M is for Mors; N is for N by Hyundai; O is for Opel; P is for Piaggio; Q is for Qoros; R is for Rolls-Royce; S is for Studebaker; T is for Tucker T; U is for Unimog; V is for Voltra; W is for Wolseley; X is for Gremlin X; Y is for Yugo; Z is for Zagato
About the author
Carlos Segura, founder of the Chicago-based design firm Segura Inc., came to the United States from Cuba at the age of nine. He began his creative career as a drummer, then in graphic design as a production artist. He has worked for many prestigious ad agencies, including BBDO, Marsteller, Foote Cone & Belding, Young & Rubicam, Ketchum, and DDB Needham. In 1991, he founded Segura Inc. to pursue design more creatively with the goal of blending as much "fine art" into "commercial art" as he could. In 1994, he founded the T26 Digital Type Foundry to explore the typographical side of the business. Segura Inc. and T26 have received numerous awards from organizations around the world and his work has been shown in exhibits from the Denver Art Museum to Tokyo, Japan. In 2004, he launched Cartype.com - a creative archive of the automotive industry. He lives in Chicago, IL, and Miami, FL.
Summary
The ABCs of the Automotive Industry introduces readers young and old to some of history's most iconic (and sometimes) forgotten cars, from Azzurra to Zagato. Focusing on a logo, emblem, or hood ornament design for each letter of the alphabet, author and designer Carlos Segura details the unique history of each company. The ABCs of the Automotive Industry is sure to delight both current and future car-lovers and automotive enthusiasts.
Foreword
- Pitch for publicity coverage, targeting design, men's interest, and car/automotive publications
- Targeted outreach to car-enthusiast bloggers and influencers
- Promotion on cartype.com
- Father's Day promotions
- Promotion on social media, including Instagram, Facebook, and Twitter
- E-newsletter promotion
