Corporate Communications for Executives

This strategic tool for executives to lead, motivate, persuade, and inform numerous audiences inside and outside their organizations explores corporate communication as an executive practice.

About the author

Michael B. Goodman is Professor and Director of the Master of Arts Program in Corporate and Organizational Communication at Fairleigh Dickinson University. He is the editor of Corporate Communication: Theory and Practice, also published by SUNY Press, as well as the author of Working in a Global Environment: Understanding, Communicating, and Managing Transnationally; Write to the Point: Effective Communication in the Workplace; Contemporary Literary Censorship; William S. Burroughs: A Reference Guide; and William S. Burroughs.

Product details

• Authors: Michael B Goodman, Michael B. Goodman
• Assisted by: Michael B. Goodman (Editor)
• Publisher: SUNY Press
• Languages: English
• Product format: Paperback / Softback
• Released: 20.05.1998
• EAN: 9780791437629
• ISBN: 978-0-7914-3762-9
• No. of pages: 348
• Dimensions: 152 mm x 229 mm x 21 mm
• Weight: 565 g
• Series: Suny Series, Human Communicati; Suny Series, Human Communicati
• Subject: Social sciences, law, business > Business > Advertising, marketing