How to Write for World of Work

Informationen zum Autor Dr. Donald H. Cunningham, professor of English and coordinator of technical and professional communication in the Department of English at Auburn University, is author of a number of college textbooks. He has served as president of the Association of Teachers of Technical Writing and was founding editor of The Technical Writing Teacher (now Technical Communication Quarterly). He also has served as a member of the Executive Committee of the Conference on College Composition and Communication. He is a fellow of the Association of Teachers of Technical Writing and the Society for Technical Communication. He was awarded the Society for Technical Communication Jay R. Gould Award for Excellence in Teaching Technical Communication. Klappentext A low cost alternative to books that blend Technical Communication and Business Communication, this new edition emphasizes the latest developments in these fields, including the importance of emerging technologies, global communications, and usability testing. Unit I: BASIC PRINCIPLES. 1. The Process of Workplace Communication. Analyzing Your Audience. Anticipating Readers' and Listeners' Questions. Setting Objectives. Discovering and Gathering Information. Planning Your Organization. Planning Visuals. Writing and Revising. Writing and Planning Collaboratively. Communicating Ethically. Suggestions for Applying Your Knowledge. 2. Computers and Workplace Communication. Writers' and Readers' Responsibilities. The Writing Process Online. Writing Environments. Suggestions for Applying Your Knowledge. 3. Persuasion and Scientific Argument. Persuasion. Scientific Argument. Uses of Persuasion and Scientific Argument. Suggestions for Applying Your Knowledge. 4. Creating World-Ready Documents and Presentations: Style and Tone. Expressing Routine Information Mindfully. Achieving Clarity and Conciseness. Using Language that Does Not Offend. Achieving Proper Tone. Suggestions for Applying Your Knowledge. 5. Design and Development of Documents. Making Documents Inviting to Read. Making the Contents Easy to Follow. Making Documents Easy to Use. Planning and Revising Checklist: Text and Document Design. Suggestions for Applying Your Knowledge. 6. Visuals and Document Design I. Factors Influencing Comprehension of Visuals. Ethics of Visuals. Suggestions for Applying Your Knowledge. 7. Visuals and Document Design II. Computer-Generated Visuals. Using Visuals to Explain Objects. Using Visuals to Explain Processes and Show Relationships. Using Visuals to Explain Trends and Relationships. Planning and Revising Checklist: Visuals. Suggestions for Applying Your Knowledge. Unit II: CORRESPONDENCE AND PRESENTATIONS. 8. Workplace Correspondence: Letters, Memos, and E-Mail. Basic Principles of Workplace Correspondence. Basic Formats of Correspondence. Situations and Analyses of Typical Workplace Correspondence. Planning and Revising Checklist: Workplace Correspondence. Suggestions for Applying Your Knowledge. 9. Resumes, Employment Letters, and Application Forms. Timing. Preparation. Resumes. Letters. Application Forms. Planning and Revising Checklist: The Job Hunt. Planning and Revising Checklist: Job-Hunt Communication. Suggestions for Applying Your Knowledge. 10. Portfolios and Interviews. Portfolios. Interviews. Planning and Revising Checklist: The Portfolio. Planning and Revising Checklist: The Interview. Suggestions for Applying Your Knowledge. 11. Communicating News: News-Release Publications, Brochures, and Web Pages. News-Release Publications. Brochures. Web Pages. Suggestions for Applying Your Knowledge. 12. Oral Presentations. Preparing for Oral Presentations. Developing Oral Presentations. Delivering Oral Presentations. Planning and Revising Checklist: Oral Presentations. Suggestions for Applying Your Knowledge. Unit III: REPORTS. 13. Workplace Reports. Types of Reports. Formal Elements. Prefatory Elements. Main Elements. Supplemental Elements. Planning ...

Product details

• Authors: Cunningham, Donald H. Cunningham, Thomas E. Pearsall, Elizabeth O. Smith
• Publisher: Thomson Learning
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2004
• EAN: 9781413001945
• ISBN: 978-1-4130-0194-5
• Dimensions: 185 mm x 231 mm x 26 mm
• Series: Advantage; Advantage
• Subject: Education and learning > Teaching preparation > Vocational needs