Destination Marketing Organisations - Bridging Theory and Practice

Zusatztext "...undoubtedly a very useful text...grounded in a scholarly synthesis of the literature! yet...accessible"--Nigel Morgan! TOURISM MANAGEMENT! June 2006 Informationen zum Autor STEVEN PIKE Zusammenfassung Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs. Inhaltsverzeichnis Chapter 1 Introduction to Destination Marketing Organisations; Chapter 2 The Rationale for Destination Marketing Organisations; Chapter 3 DMO Roles and Structure; Chapter 4 Destination Branding; Chapter 5 Destination Image; Chapter 6 Destination Positioning; Chapter 7 Destination Marketing; Chapter 8 DMOs, Disasters and Crises; Chapter 9 Performance Measures;

Summary

Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.

Product details

• Authors: Pike, Steven Pike, Pike Steven, Steven Pike
• Assisted by: Steven Pike (Editor)
• Publisher: ELSEVIER SCIENCE BV
• Languages: English
• Product format: Hardback
• Released: 13.11.2004
• EAN: 9780080443065
• ISBN: 978-0-08-044306-5
• No. of pages: 248
• Series: Routledge Advances in Tourism; Routledge Advances in Tourism
• Subjects: Social sciences, law, business > Business > General, dictionaries; Advertising, BUSINESS & ECONOMICS / Marketing / General, Tourism industry, Retail and wholesale industries