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Planning is very important, especially in the business environment! However, most entrepreneurs always question how to materialize the planning. This book brings a way already experienced by many companies around the world, which materialize their wishes and strategies through the technique of the Business Budget.The novelty of this book is that we bring the content in a clear way and with practical examples, especially focused on small businesses, thus demonstrating to small businessmen that it is very important to plan the company's activities and establish communication links with everyone involved, whether internal or external collaborators.Thus, we hope to contribute to a change in behavior in business decision making, seeking to demonstrate in a practical way the connections between various departments of a company, its communication with the market, among others. This condition will ensure a power of analysis of decisions that will optimize results and consequently be more successful in achieving business goals.Go ahead, start reading, observe the examples, and create your planning. You will realize that it has never been so easy to plan and execute. Enjoy your reading!
About the author
Nilton Cezar Carraro - Professore aggiunto presso l'Universidade Federal de São Carlos, Campus Lagoa do Sino.Marcella Fernanda Fantato - Studentessa laureanda in Amministrazione presso l'Universidade Federal de São Carlos, Campus Lagoa do Sino. ISBN 978-65-00-09392-6
