Words That Work - Communicate Your Purpose, Your Profits and Your Performance

Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, Words That Work give leaders the playbook for successful communications.

List of contents

Chapter - 01: Creating a Company of Truth Tellers; Chapter - 02: Setting the Right Hurdle Height; Chapter - 03: Getting Others to Cooperate; Chapter - 04: Creative Internal Communications; Chapter - 05: Customers at the Heart of Your Company; Chapter - 06: It's a Lovely Day for a Moonshot; Chapter - 07: How to Love Your Anger and Other Emotions; Chapter - 08: Taking the Boredom Out of Your Board of Directors; Chapter - 09: Turning Investor and Media Interactions to Your Advantage; Chapter - 10: Creating Your Perfect Executive Launch; Chapter - 11: Creating Your Playbook for Success;

About the author

Val Wright

Product details

• Authors: Val Wright, Wright Val
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.01.2022
• EAN: 9781398603332
• ISBN: 978-1-3986-0333-2
• No. of pages: 216
• Dimensions: 162 mm x 240 mm x 20 mm
• Weight: 545 g
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Women in Business, BUSINESS & ECONOMICS / Personal Success, Business communication & presentation, Advice on careers & achieving success, Advice on careers and achieving success, Business communication and presentation