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The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region.
This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike.
This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.- Hussain G. Rammal, University of Technology Sydney, Australia
This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. -Hongxin Zhao, Saint Louis University, USA
List of contents
1. The Changing Nature of International Business in the Asia-Pacific Region.- 2. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Asia-Pacific Region.- 3. Implications of Free Trade Agreements for the Asia-Pacific Region.- 4. Emerging Frameworks of Political Risk and CSR Strategies in Asian Markets.- 5. Cultural Matters in Doing Business in Asia: The Case of China.- 6. Business Opportunities in a Hyper Aging Societies: The Case of Japan.- 7. On the March to Tech Supremacy: Asia's Competition in Talent.- 8. Lead Markets and Clusters of 'R&D' Innovation in Asia-Pacific Region.- 9. Asia's Emerging Super Brands in the Minds of Western Consumers.- 10. China's "Shanzhai" Phenomenon and its Impact: An In-depth Examination from the Consumer Perspective.- 11. E-Commerce and M-Commerce (social media) in Asia-Pacific: New Global Challenges and Strategies.- 12. International Financial Environment in a Transformed Asia.- 13. Global Firm Strategies for the Asia-Pacific Region: Firm Specific and Country Specific Advantages
About the author
Terry Wu is Professor of Business at the Faculty of Business and Information Technology, Ontario Tech University, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including
Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing,
Journal of International Communication, and
Thunderbird International Business Review, among others.
Nailin Bu is Associate Professor and Distinguished Faculty Fellow in International Business at the Smith School of Business, Queen's University, Canada. She specializes in international business, cross-cultural management, management in the Asia-Pacific region, and international human resource management. Her research has appeared in many scholarly publications, including
International Journal of Human Resource Management, Asia Pacific Journal of Management, and International Journal of Cross-Cultural Management, among others.
