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This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.
List of contents
Chapter 1: Global Competition - The Battlefield.- Chapter 2: Marketing - Position Yourself.- Chapter 3: Innovate - Generate and Evaluate.- Chapter 4: Using Information - Leverage Resource.- Chapter 5: Technology - Upgrade.- Chapter 6: Human Resources/Cross-Cultural Communication - Breed Success.- Chapter 7: Strategic Alliance - Strength in Numbers.- Chapter 8: Customer Service - Listen to What They Say.- Chapter 9: Implementation, Monitoring & Evaluation - Now What Do We Do?.- Chapter 10: Social Responsibility - Giving Something Back.
About the author
William Philip Wall has a Doctorate in Management Science with concentrations in strategic management and global competitive advantage. He has lectured at numerous universities around the world including the UAE, Myanmar, Thailand, and the USA.
