Rise of Corporate Feminism - Women in the American Office, 19601990

How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called ¿pink-collar¿ workers.

List of contents

Introduction
1. Feminist or Secretary?
2. At the Intersection of Sex Equality and Economic Justice
3. The Progressional and Professional Paths Intertwined
4. Overutilized and Underenforced
5. The Decline of the Office Wife and the Rise of the “Automated Harem”
6. Could Pink-Collar Workers “Save the Labor Movement”?
7. A Feminist “Brand Called You”
Epilogue
Acknowledgments
List of Archives and Repositories
Notes
Index

About the author

Allison Elias is an assistant professor at the Darden School of Business, University of Virginia.

Summary

How did feminism in corporate America come to represent the individual success of the executive woman and not the collective success of the secretary? Allison Elias argues that feminist goals of advancing equal opportunity and promoting meritocracy unintentionally undercut the status and prospects of so-called “pink-collar” workers.

Product details

• Authors: Allison Elias
• Publisher: Columbia University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 06.12.2022
• EAN: 9780231180757
• ISBN: 978-0-231-18075-7
• No. of pages: 312
• Series: Columbia Studies in the History of U.S. Capitalism
• Subjects: Non-fiction book > History > Miscellaneous; USA, History, BUSINESS & ECONOMICS / Corporate & Business History, Social & cultural history, HISTORY / United States / 20th Century, BUSINESS & ECONOMICS / Women in Business, SOCIAL SCIENCE / Feminism & Feminist Theory, HISTORY / Women, c 1960 to c 1970, Office & workplace, Social and cultural history, United States of America, USA, Gender studies: women, Office and workplace, c 1970 to c 1979, c 1960 to c 1969, Gender studies: women and girls, c 1970 to c 1980, C 1980 To C 1990, c 1980 to c 1989