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This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.
Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to show what has worked and why, giving readers a solid foundation to research and create a campaign of their own.
Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at www.routledge.com/9781032312736
List of contents
Introduction 1. Defining Crowdfunding 2. Crowdfunding as Experience Architecture 3. Assessing Platforms 4. Planning and Running a Campaign 5. Discrete Campaigns 6. Interconnected Campaigns 7. Sustaining Crowdfunding
About the author
Adam R. Pope is Assistant Professor and Director of the Graduate Certificate in Technical Writing and Public Rhetorics at the University of Arkansas, USA.
Summary
This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others.
Report
"Pope's Sustainable Crowdfunding is an excellent guide to understanding crowdsourcing, seeking funding, and developing a fundable proposal. It provides useful cases and strategies for teaching crowdsourcing. Sustainable Crowdfunding uniquely supports winning campaigns after funding with strategies for bringing plans into reality." - Michael J. Salvo, Purdue University, USA.
"Accessible prose and intriguing case studies, this text fills a void in public rhetorics scholarship. Pope offers a novel framework for understanding crowdfunding as sustainable social justice-aligned coalitional action through concerted attention to UX and XA. Chapter-concluding discussion questions are an especially useful resource for tech comm educators." - Jessica Clements, Whitworth University, USA.
