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Zusatztext 'This is a comprehensive introduction to technology assessment! its theory and practice! and its role in strategic management. The descriptions of technology assessment methodology and forecasting are particuarly useful.' - Journal of International Marketing and Marketing Research Informationen zum Autor Ernest Braun is Emeritus Professor and former Head of the Technology Policy Unit, Aston University, UK. He has also held the posts of Head of the Technology Assessment Unit, Austrian Academy of Sciences, Vienna, and Visiting Professor, Centre for Technology Strategy, Open University. His books include Futile Progress (1995) and Wayward Technology (1986). Klappentext Technology in Context is a comprehensive and accessible analysis of technology assessment which defines and describes its role in the strategic management of firms. Subjects covered include: * the fundamental concepts required for the management of technology * the gathering of information in a firm to support strategic decisions on technology * technology assessment in the United States Congress * the wider social implications of technology * problems associated with technology, from the danger of environmental degradation to employment and skills. Technology in Context is a complete introduction to the theory and methods of technology assessment as a tool of strategic management. It will be a useful book for all those interested in the management and social role of technology. Zusammenfassung This text is a comprehensive analysis of technology assessment. The author argues against a narrow view of technology as simply a means of making a profit and instead advocates a long term view which considers the wider interests of the firm and society. Inhaltsverzeichnis 1. Technology and Technological Innovation 2. Principles of Technology Assessment 3. Strategic Management of Technology 4. Contemporary Problems of Technology 5. Methods useful in Technological Assessment 6. Some Applications of Technology Assessment...
