The Economics of E-Commerce

Zusatztext "The book represents the outcome of successful interdisciplinary research and an integrating tool in which computer science and economic theory are uniquely combined for business practice and academic research. . . . [It] interprets in an original and effective way current issues sometimes even neglected by economists [and] . . . represents a remarkable advance in the economic analysis of e-commerce." ---Marcella Scrimitore, The Economist Informationen zum Autor Nir Vulkan is University Lecturer in Management at the Saïd Business School and a Fellow of Worcester College, University of Oxford. Klappentext Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing applications. Zusammenfassung Offers professionals, investors, and MBA students the tools they need to evaluate the range of actual and potential e-commerce businesses at the microeconomic level. This title demonstrates how these tools can be used to assess a variety of applications. It is suitable for those seeking e-commerce solutions or planning to work in the field.

Product details

• Authors: Nir Vulkan, Vulkan Nir
• Publisher: Princeton University Press
• Languages: English
• Product format: Hardback
• Released: 15.04.2003
• EAN: 9780691089065
• ISBN: 978-0-691-08906-5
• No. of pages: 240
• Dimensions: 165 mm x 240 mm x 20 mm
• Subjects: Social sciences, law, business > Business > Economics; Economics, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Distribution, E-commerce: business aspects, Retail and wholesale industries, Internet Guides & Online Services, Distributive industries, Internet guides and online services, COMPUTERS / Internet / Web Services & APIs