MTM-06 Marketing for tourism managers

MTM-06 Marketing for tourism managers
Block 1 - All Units
Unit 1 - Introduction of Marketing
Unit 2 - Marketing in a Developing Economy
Unit 3 - Marketing of Services
Unit 4 - Planning Marketing Mix
Unit 5 - Market Segmentation
Unit 6 - Marketing Organisation
Unit 7 - Marketing Research and its Applications
Unit 8 - Determinants of Consumer Behaviour
Unit 9 - Models of Consumer Behaviour
Unit 10 - Indian Consumer Environment
Unit 11 - Product Decisions and Strategies
Unit 12 - Product Life Cycle and New Product Development
Unit 13 - Branding and Packaging Decisions
Unit 14 - Pricing Policies and Practices
Unit 15 - Marketing Communications
Unit 16 - Advertising and Publicity
Unit 17 - Personal Selling and Sales Promotion
Unit 18 - Sales Forecasting
Unit 19 - Distribution Strategies
Unit 20 - Managing Sales Personnel
Unit 21 - Marketing and Public Policy
Unit 22 - Cyber Marketing
Previous Year Solved Question Papers Included
MTM-06 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)

Product details

• Authors: Panel Gullybaba Com, Panel Gullybaba. com
• Publisher: Gullybaba Publishing House Pvt Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2022
• EAN: 9789381970195
• ISBN: 978-93-81970-19-5
• No. of pages: 292
• Dimensions: 140 mm x 216 mm x 19 mm
• Weight: 548 g
• Subject: Humanities, art, music > Education > Education system