Read more
If you ask any enthusiastic traveler how they want to experience their destination, most will answer “as a local.”Featuring local Nashville shops, restaurants, bars, food trucks, tours, breweries, parks, entertainment, etc.,
The Nashville Guide is characterized by a community collaboration that was hatched on the Instagram account @TheNashvilleGuide. Ten local contributor writers present short, personal but relevant descriptions about local businesses that give readers (and visitors) a local perspective into what Nashville has to offer. Alongside every description are pictures from the contributor photographers of
The Nashville Guide.
These travel guides are as if the folks you’re planning to visit sent along a itinerary for you.
The Nashville Guide’s design is simple and inviting with a cool color pallet to reflect it’s laid back approach to travel. Its small narrow trim size is ideal for pockets, backpacks, and on-line viewing. And, with updates happening annually, it’s a travel guide that will be collected.
About the author
A native of Wisconsin, Abby Demmer made her way to Nashville, Tennessee after college to take a job as a graphic designer. With Nashville’s rapid rise at a tourist destination, Abby’s new found home become a frequent stop for family and friends who constantly asked for “ “local” recommendations during their stay. After repeating her list over-and-over, she decided to create a simple and easy resource via Instagram which has since blossomed and The Nashville Guide (via @TheNashvilleGuide) was born. As she searched for photos of local restaurants and businesses to feature, she was amazed by all the supremely talented small local businesses Nashville had to offer. From local artisans and makers to little ‘Ma and Pa’ restaurants to small businesses owners. She wanted to help shine some light on all their hard work and unique talents…and most importantly bring them business. On her Instagram account – now over 60,000 followers and growing by 500+ every week -- many ask if she has a “book” they can buy. Now she does…
Summary
If you ask any enthusiastic traveler how they want to experience their destination, most will answer “as a local.”
Featuring local Nashville shops, restaurants, bars, food trucks, tours, breweries, parks, entertainment, etc., The Nashville Guide is characterized by a community collaboration that was hatched on the Instagram account @TheNashvilleGuide. Ten local contributor writers present short, personal but relevant descriptions about local businesses that give readers (and visitors) a local perspective into what Nashville has to offer. Alongside every description are pictures from the contributor photographers of The Nashville Guide.
These travel guides are as if the folks you’re planning to visit sent along a itinerary for you. The Nashville Guide’s design is simple and inviting with a cool color pallet to reflect it’s laid back approach to travel. Its small narrow trim size is ideal for pockets, backpacks, and on-line viewing. And, with updates happening annually, it’s a travel guide that will be collected.
Foreword
• Targeted comp mailing to national and regional (southern) travel and lifestyle magazines, including Southern Living (circ. 2,800,000), AAA Going Places (circ. 2,500,000), Southwest: The Magazine (5,000,000), and Travel & Leisure (970,000).
• Targeted comp mailing to key Nashville magazines including Nashville Lifestyles, East Nashvillian, The Nashville Scene, and Native.
• Targeted comp mailing to travel & lifestyle editors at top 50 newspapers.
• Social Media campaign and blog tour with giveaways to top travel bloggers targeting millennials
• Trade ad campaign in PW and Library Journal
• Launch events in Nashville, TN
• Promotion online through author web site: @thenashvilleguide
• E-newsletter promotion to author’s 45,000 contacts
• Social media promotion through Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
