Advertising and Multilingual Repertoires - From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

List of contents

Introduction

1. Constructing Advertising directed at Multilingual Audiences





2. Language Effects on Multilingual Speakers





3. Studying Multilingualism in Advertising: Starting from Lived Experiences and Linguistic Repertoires





4. Linguistic Resources in Advertising and their Impact on Multilinguals





5. Advertisements in Different Languages and the Role of Language Attitudes

Conclusion

About the author

Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK

Summary

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

Product details

• Authors: Marco Santello, Santello Marco
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2020
• EAN: 9780367607487
• ISBN: 978-0-367-60748-7
• No. of pages: 104
• Series: Routledge Focus on Linguistics
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Advertising, Linguistics, Discourse Analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics, LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Linguistics / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Sociolinguistics, Communication Studies, Language: reference and general, Bilingualism & multilingualism, Semantics, discourse analysis, stylistics, Bilingualism and multilingualism