Fr. 285.70

Jyh-Shen Chiou, Bryan Jean, Shaoming Zou

International Marketing in Fast Changing Environment

English · Hardback

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Description

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing,

Product details

Assisted by	Jyh-Shen Chiou (Editor), Bryan Jean (Editor), Shaoming Zou (Editor)
Publisher	Emerald Group Publishing Limited

Languages	English
Product format	Hardback
Released	08.10.2013

EAN	9781781908969
ISBN	978-1-78190-896-9
No. of pages	288
Dimensions	157 mm x 235 mm x 20 mm
Weight	571 g
Series	Advances in International Marketing
Subject	Social sciences, law, business > Business > Miscellaneous

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