MS-64 International Marketing

MS-64 International Marketing

Block 1 - International Marketing: An Introduction
Unit 1 - Scope and Size of International Markets
Unit 2 - Conceptual Framework
Unit 3 - Institutional Framework
Block 2 - Environment of International Business
Unit 1 - Cultural Environment
Unit 2 - Political and Legal Environment
Unit 3 - Strategic Retail Planning Process
Block 3 - Policy Framework and Procedural Aspects
Unit 1 - India's Export - Import Policy
Unit 2 - Export - Import Documentation
Block 4 - International Marketing Mix
Unit 1 - International Product Policy and Planning
Unit 2 - International Advertising
Unit 3 - International Pricing Policy
Unit 4 - International Distribution and Sales Policy
Block 5 - International Marketing Planning
Unit 1 - International Market Selection
Unit 2 - International Marketing Research
Unit 3 - International Marketing Planning and Control

Question Papers
MS-64 English (Total-4, Solved-0, Unsolved-4)
June (2020-2021)
December (2020-2021)

Product details

• Authors: Panel Gullybaba Com, Panel Gullybaba. com
• Publisher: Gullybaba Publishing House Pvt Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.10.2022
• EAN: 9789355544155
• ISBN: 978-93-5554-415-5
• No. of pages: 194
• Dimensions: 140 mm x 216 mm x 13 mm
• Weight: 369 g
• Subject: Fiction > Narrative literature