Fr. 40.50

John Caples

Making Ads Pay - Timeless Tips for Successful Copywriting

English · Hardback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

Product details

Authors	John Caples
Publisher	www.bnpublishing.net

Languages	English
Product format	Hardback
Released	08.02.2013

EAN	9781638231288
ISBN	978-1-63823-128-8
No. of pages	258
Dimensions	157 mm x 235 mm x 19 mm
Weight	529 g
Series	No Series Linked
Subject	Social sciences, law, business > Business > Advertising, marketing

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