Are Books Still ''Different''? - Literature As Culture and Commodity in a Digital Age

List of contents

1. Introduction: (Re-)thinking 'Difference'; 2. What's the 'Difference'? 'Difference' as Discourse, Policy and Brand/ing; 3. Are Books Still Different? 'Difference' in a Digital Age; 4. Marketing 'Difference' in a Network of Networks: Bernardine Evaristo; 5. Conclusion: the book as affect and the novel as network.

Summary

This Element inquires into the notion of 'difference' in relation to books, offering a unique interdisciplinary exploration of literature as culture and commodity in a digital age. This title is also available as Open Access on Cambridge Core.

Foreword

This Element offers a unique interdisciplinary exploration of literature as culture and commodity in a digital age.

Product details

• Authors: Caroline Koegler, Caroline (University of Muenster) Norrick Koegler, Corinna Norrick-Rühl
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2023
• EAN: 9781108987127
• ISBN: 978-1-108-98712-7
• No. of pages: 75
• Series: Elements in Publishing and Book Culture
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; Social sciences, law, business > Business > Individual industrial sectors, branches; Literary studies: general, Literary theory, Publishing industry and journalism